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Sources

1. "Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase

   GamesIndustry.biz · consulté le 20 octobre 2026

   • a studio's creative philosophy, technical capabilities, live-service experience where appropriate, and track record of delivering qualityNature
   • in the world of mobile games, specifically when it comes to development and live-ops.Nature
   • We learned a tremendous amount about building games that can engage players over many years, operating at global scale, and continuously improving experiences through player feedbackNature · Caractéristique

Dernière vérification : 5 novembre 2026. Chaque affirmation de cette fiche renvoie à la citation qui l’établit.